Product / Data quality

Duplicate Radar keeps data hygiene calm and controlled

Spotless surfaces duplicate clusters and guides you to merge inside HubSpot when you are ready.

Duplicate Radar
Duplicate RadarCLUSTER OVERVIEWHigh impactMedium impactLow impactREVIEW QUEUECompany ownership conflictsLifecycle stage mismatchLead source differencesPipeline assignment driftPRIMARY RECOMMENDATIONSHighest engagement historyMost complete lifecycle dataCurrent owner alignment
Read-only by defaultContacts + CompaniesHubSpot merges

Duplicate Radar is built for safe review. Spotless stays read-only until you explicitly merge from the HubSpot card or workflow action.

Duplicate clusters

Group contacts and companies by high-signal matches so you can review duplicates safely.

HubSpot CRM card

Surface duplicates inside the record sidebar, with badges and suggested primary records.

Impact labels

See high, medium, and low impact clusters based on ownership and lifecycle differences.

Recommended primary

Suggested primaries highlight the best record to keep before you merge.

Merge with confirmation

Merge contacts or companies in HubSpot after confirming the primary record.

Workflow merge action

Automate duplicate merges in workflows when records are flagged as duplicates.

Export queue

Export a clean review queue for manual clean-up inside HubSpot.

Duplicate Radar
Duplicate RadarCLUSTER OVERVIEWHigh impactMedium impactLow impactREVIEW QUEUECompany ownership conflictsLifecycle stage mismatchLead source differencesPipeline assignment driftPRIMARY RECOMMENDATIONSHighest engagement historyMost complete lifecycle dataCurrent owner alignment

Why it matters

Duplicates introduce reporting errors, inconsistent ownership, and wasted effort. Duplicate Radar helps you focus on the clusters that carry the most risk.

  • Identify clusters with conflicting lifecycle stages.
  • Spot ownership differences before they impact reporting.
  • Merge in HubSpot with a confirmation step.

Automation ready

Add the workflow merge action when you want to automate clean-up at scale.

Workflow action for duplicate merges.
Duplicate trend tracking over time.

Keep duplicate review under control

Start with read-only clusters and decide what to fix.

No card required on Scan. Read-only by default.